“When StairMaster entered the gym 40 years ago, it was arguably one of the biggest disruptors to the fitness industry. Leotard-clad members were eager for cardio, but did not have a lot of options outside of the aerobics room or traditional weightlifting. StairMaster steps in with the never-ending staircase, and lines of people clamour to get on the stairs,” says Ella Verhees, senior product manager at Core Health & Fitness.
“Connecting with fitness enthusiasts, celebrities, and athletes, StairMaster has a long history of being the workout that everyone loves to hate. Staying true to the original design of a low impact climb with high output effort, StairMaster delivers great cardio health results without the risk of injury and the benefit of the aesthetic ‘you’ve been on a StairMaster’ look.” The 10G has that authentic StairMaster StepMill workout built-in, but the differentiator is the patented OverDrive mode. Exclusive to the 10G that gives more options for more burn during the climb, users can activate OverDrive mode with a switch on the console and engage in Farmer’s Carry or Sled Push modalities. In OverDrive mode, resistance builds based on exertion. As the stairs are pushed, OverDrive pushes back, creating the most intense workout on a StepMill. “People already love the climbing workout and the results they get; they know and trust the StairMaster name, but OverDrive gives them more. They can jump on the 10G and be immediately familiar with the workout they know, or they can take it to the next level with OverDrive,” says Verhees. “The 10G is not just a set of stairs; it’s a StairMaster with OverDrive. Empower members with more resources and education so they can take ownership of their future in fitness and Own the Summit.”
