The move is further evidence of the shift within the fitness industry, where changing consumer behaviours are driving the trend for more accessible fitness offerings that can be tailored to a user’s specific needs, schedules, and locations. 

Launched in 2017 by Daniel Shellard, Ian McCaig and Sammi Adhami, Fiit’s mission is to become the most accessible fitness offering. The brand aims to get ‘every body’ moving, championing a device-agnostic approach, which means members are not tied into closed-eco-system offerings, and can instead enjoy the app across a multitude of platforms. 

Customers with an Amazon Fire TV device will be able to access all three studios, Strength, Cardio and Rebalance, with over 600+ on-demand classes which include everything from HIIT to Pilates and Endurance to Breathwork. All classes are led by Fiit’s 35 trainers, including Adrienne Herbert, Cat Meffan, Corinne Naomi, Gede Foster, Gus Vaz Tostes.