Les Mills Content is designed to dial-up the digital experience for current members and make it easy for clubs to attract new ones by offering digital workouts within the club’s own customer journey and platform.

The package includes 100+ premium videos, technique tips and mindfulness videos, with new releases refreshed quarterly. 

Clubs will also be able to build their own video on demand library of Les Mills workouts featuring their own instructors. Using royalty-free music, clubs can now build a centralised livestream library with their instructors teaching the workouts. 

Les Mills are working with app providers, including Move and Netpulse, to help clubs launch their digital solution quickly and easily. Via its partnership with Move, clubs can access a turnkey platform to host Les Mills Content in their own branded ecosystem (web and app) which is integrated into their existing membership system.

“Nothing beats the live in-studio experience with your favourite instructor, which we all can’t wait to get back to. And by providing solutions that allow members to connect easily to their facility and Instructor wherever they are, we aim to help clubs build a sustainable model for the future,” says Martin Franklin, CEO of Les Mills Europe.