This includes improving communication between clubs and staff, managing in-house training, upskilling master trainers and identifying recruitment opportunities.

 Beverlee Brinkworth, COO of CoverMe, says: 'We are delighted to be working with one of the UK’s most respected fitness brands. With the launch of new classes like ‘Lift’, the app ensures the team is updated on training opportunities, empowering them to learn new skills and teach additional class types. It streamlines communication, tracks instructor qualifications and simplifies coverage planning to keep instructors relevant. The system also helps identify recruitment needs, allowing Virgin Active to proactively manage staffing to meet demand and maintain its high standards of member experience.'

 The app is also being used to manage Virgin Active’s swimming instructors, helping to reduce the likelihood of pool session cancellations.

 CoverMe recently launched in the US in partnership with IDEA^® Health & Fitness Association to address common financial and operational challenges faced by fitness operators. The award-winning fitness educator and keynote speaker, Doris Thews, has joined CoverMe as Vice President of Business Development USA to help integrate the app into the US market.