Sport England relaunches nationwide campaign to keep people active

Sport England is bringing back its award-winning national campaign Join the Movement to inspire people to stay and get active during the new national restrictions.

Keeping fit and healthy, mentally and physically, over the coming weeks has never been more important to fight back against this pandemic and help deal with the darker, colder days ahead when leaving our homes is more limited. 

The ‘Join the Movement’ campaign, which benefits from National Lottery players who raise £30m a week for good causes, offers fun and free ways to get active on its website – both indoors and outdoors.  

There is a daily timetable of fitness activities and an extensive range of workout options from organisations such as the NHS, and popular fitness brands and influencers such as Les Mills on Demand, Joe Wicks (The Body Coach) and FiiT.    

Two weeks after the campaign launched in March, there were 678,000 visits to the campaign website and nearly one million people have downloaded the Couch to 5k app on the hub so far. 

Celebrity support for Join the Movement today comes from Sally Gunnell OBE, Anthea Turner, Kirsty Gallacher, Lucy Wyndham-Read, Rachel Burford and Candice Brown, as well as Sir Geoff Hurst MBE.

Join the Movement will be focusing on how much activity is still available during the restrictions, such as walking, cycling, running and a wealth of fitness and strength workouts. The government restrictions apply no limit on the amount of time spent exercising outdoors, or the number of times during the day.  People are also okayed to get active with members of their household, or one person from another household - if they are social distancing, making exercise an opportunity to keep up the social interactions that are so valuable to our mental health. 

Sport England’s research into the nation’s relationship with activity has revealed that there is a strong sense of fatigue over the Covid-19 pandemic, and this is having a negative effect on motivation to be active, showing the campaign is needed more than ever.  

Sport England is asking the public to share social media images of the creative ways they’re getting active to help inspire others by adding the social media handle @JointheMovement. 

 “We all recognise the new restrictions are a part of a much larger response required by the government because of the rise in infections but we are determined to support people to keep active by focusing on what we can do and not just on what we cannot,” said Tim Hollingsworth, CEO of Sport England.

“With running, cycling, walking and fitness still all possible, we’re bringing back our campaign help people maintain their physical health and support their mental wellbeing.” 

 

Related Stories
the physical activity facilities forum goes VIRTUAL
We will be hosting our annual physical activity facilities forum this year virtually due to COVID restrictions. New date of 18-19 November. The forum will take place over two mornings 9.30-12.30 and will be a mix of seminars; networking in lounge area and the opportunity of having online pre-selected meetings with suppliers and project delegates using an exclusively developed platform. The platform is really interactive and unique to the leisure industry. We look forward to getting back to meetings again
ukactive launches the Great British Week of Sport
ukactive has launched the first edition of the Great British Week of Sport, celebrating the power that sport and activity has on physical, mental and social wellbeing.
Injecting the magic of theme parks into leisure facility design
Wales’ longest zip wire safari, a double zip wire and an adventure zone with a large splash pad are some of the attractions proposed for Margam Country Park.
Schools plays key role in improving children’s activity
The reopening of schools presents a hugely important moment to help the nation’s children to increase how much sport and physical activity they are doing, says Sport England.
Parkrun set to return in England at the end of October
The mass-participation event plans to resume its parkrun events in England towards the end of October after receiving the green light from government.

Login / Sign up