New campaign to encourage disabled players back to football

England Football, the Football Association’s new brand that aims to inspire grassroots participation, has launched a campaign to help disabled footballers to return to the sport.

Funded by Sport England as part of the Tackling Inequalities funding programme, the campaign provides a new online information hub to help support and motivate disabled people to feel confident and empowered to take part in football based activities. Whether that’s at home or in a local park, the campaign will encourage preparation for a return to the court or pitch for players, whenever they feel ready to do so. There is something for all ages and abilities on the Football Your Way hub, from skill demonstrations to challenges and downloadable resources to suit all abilities and ages.

Over 9.4 million people in England are disabled and research from the Activity Alliance - the national charity and leading voice for disabled people in sport and activity - indicates that disabled people and people with long-term health conditions have been disproportionally affected by the Covid-19 pandemic. Almost 80 per cent of disabled people reported feeling ‘very worried’ about the effect Covid-19 was having on their life, whilst 42 per cent of people with a health condition reporting high levels of anxiety. Nearly half (45 per cent) of parents say their disabled child’s physical health has declined.

With lockdown restrictions continuing to ease, 55 per cent of disabled people want to increase their amount of physical activity. The creation of England Football’s Football Your Way campaign aims to provide them with easily accessible and varied resources, catering for a range of abilities and ages irrelevant of whether players play mainstream, pan-disability or impairment specific formats of the game. The campaign also hopes to inspire newcomers to the sport.

"England Football recognises it has been a particularly difficult period for disabled people and many will be feeling anxious about returning to the game they love,” said Baroness Sue Campbell, The FA’s director of Women's Football.

“There’s no fixed route for how or when people should return and the campaign will provide support to those who wish to play at home, in the park or return back to a club. For those who have not played football before, the campaign will hopefully provide inspiration to begin their journey and enjoy the game’s long-term health and social benefits.”

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