IDEA Health & Fitness Association and CoverMe Fitness have joined forces to tackle key challenges in the fitness industry.
The partnership is set to launch at IDEA World Convention in the United States next month. The collaboration aims to revolutionise the global fitness sector by addressing critical issues like recruitment. IDEA, renowned as the leading organisation for fitness and wellness professionals, offers comprehensive education, resources, community support and the FitnessConnect platform, the largest global directory of verified fitness professionals. CoverMe, developed by industry veterans Rosanna Tucker and Beverlee Brinkworth, streamlines operations for fitness professionals and club owners alike, providing a service for finding qualified and reliable instructors to cover classes at short notice.
The app also serves as a digital hub for certificates, insurance, invoicing and career advancement opportunities, enabling professionals to connect with venues and expand their networks. It ensures compliance, enhances communication, and includes a rewards system to incentivise and retain talent. Amy Boone Thompson, CEO of IDEA and chair of World Active, highlighted the partnership's benefits, stating: ‘For IDEA members, this means FitnessConnect 3.0. and CoverMe, we're enhancing features to connect fitness professionals directly with hiring clubs and managers, facilitating seamless substitutions and auditions.’ Rosanna Tucker described CoverMe as ‘your pocket full of fitness,’ emphasising its role in boosting visibility and earnings for professionals while simplifying management tasks for operators.
She said: ‘The app is your digital wallet, which stores your certificates and insurance, where you can manage your invoicing and enjoy partner discounts. Above all, this is your route to getting in front of the venues where you really want to work, so you can earn more money, when and where you want to.’
