The Amsterdam-based company will invest in the intelligence of its platform, particularly in the areas of data science, machine learning and artificial intelligence to help gym operators provide hyper-personalised member experiences.

The equity capital will also go towards enriching their digital fitness content and marketing and sales to expand Funxtion’s presence in its current markets and new territories, including the United States.

“Hyper-personalised content is the future of the fitness industry. By offering customised, data-powered fitness content, gyms can appeal to their members on a more personal level,” says Ernst de Neef, co-founder and CEO of Funxtion.