Developed with support from sports scientists, computer gaming experts and fight professionals, FITBAG is a new interactive workout system designed to mimic combat sports.  

FITBAG utilises voice activisation and fuses sports science with gaming technology to develop muscle memory and stamina. The aim of the system is to improve the skill, speed, accuracy and stamina of its users, and help drive athletes of all sports and abilities to higher levels of performance.

The system’s addictive user experience and gameplay encourage participants to compete with their own personal bests – and other FITBAG users around the world – enabling them to see clearly defined measurable improvements.

Developed by Aberystwyth-based company, Fitness Interactive, the system is designed to be used by everyone – of any fitness level – from novices to professional athletes, at any age. It also allows friends and family members to compete against each other at boxing or mixed martial arts without getting hit.

The system’s app, which is compatible with all smart devices, gives users individual leader boards showing the power, speed and accuracy of their hits against combinations of drills shouted out by the FITBAG virtual coach. The system also includes the option of mentoring support and advice from specially trained real-life FITBAG personal trainers.

“FITBAG is a unique boxing and mixed martial arts connected fitness system which consists of a punchbag wrapped in an interactive sleeve. The app accurately records where and how fast and hard you hit the bag. It allows users of any age or ability to access the very best coaches and compete with other FITBAG users – in your own home, local gym or around the world,” says Ken Bird, founder of Fitness Interactive and developer of the FITBAG system.