Once completed, the scheme will provide a new destination attraction along Great Yarmouth's famous Golden Mile. It is being delivered by Morgan Sindall Construction on behalf of Great Yarmouth Borough Council and will occupy the site of the town’s former and now demolished leisure centre.

Work started on the project in January 2020. The new health and fitness centre will comprise a 25m swimming pool suitable for competitions and galas, along with a learner pool with moveable floor, leisure water with fun play features, a water confidence area and two water flumes.

The complex will also be equipped with a health suite, incorporating a four court sports hall, fitness studios and spin studios, a 100-station gym, an indoor climbing zone and a café with views to the seafront.

The development is intended to act as a catalyst for further investment as well as providing an important community and tourist hub for the promotion of both indoor and outdoor activity. It has been hailed by Great Yarmouth Borough Council as a ‘once in a generation opportunity’ to regenerate the town’s seafront promenade.

“This new state-of-the-art visitor destination will be a major year-round boost for Great Yarmouth and the surrounding area, bringing great benefits in supporting the health and wellbeing of our community and visitors for many years to come. It is also a stunning addition to our seafront,” said Cllr Carl Smith, leader of Great Yarmouth Borough Council.

Construction work is expected to complete in 2022.