Virtual Cycling: Engaging Members in Unstaffed Spaces

The explosive growth of the connected fitness category is no surprise. While we all desire to "make it" to class, add a personal training session, or meet with our fitness accountability partners, there are times when it just can’t be squeezed into the schedule. Gaps in a regular routine happen; overnight travel, late work to meet deadlines, or a few days off to recharge can create pauses for even the most well-intentioned. Connected fitness bridges the gap to keep people moving toward their fitness goals.

The launch of the Star Trac Virtual Bike couldn’t be more perfectly timed to keep growing fitness communities connected. The Schwinn community is the strongest indoor cycling group, and Star Trac has built that experience into the Virtual Bike. Travis Vaughn, Core Health & Fitness Senior Director of Product Management & Technology, shares, "To bring the new Virtual Bike to life, we partnered with Intelligent Cycling, a leader in indoor cycling content and experiences for nearly 10 years. Their tremendous range of content has the ability to offer a huge variety of experiences to our riders. Virtual worlds via the Journey, instructor-led rides, scenic outdoor videos, and multi-ride training sequences with literally thousands of possible experiences are waiting to be discovered and new content is being added to the IC ecosystem on a daily basis. And the best part? No subscription is required; all content, present and future, is included in the purchase price of the bike!"

The Star Trac Virtual Bike is the connected fitness tool you need to grow user engagement in unstaffed spaces with a user-friendly interface, including:

  • Tap to pair with Apple GymKit and the Samsung Galaxy Watch.
  • No subscription is required, with limitless content on the OpenHub platform.
  • Built to match the expectations of both performance- and tech-savvy cyclists.
  • Control the climate and keep riding with an integrated fan.
  • Access apps, including Netflix.

Connected fitness allows you to keep pace with members in your facility. The Star Trac Virtual Bike is a "safe zone" for riders to stay on track when in-person training is not an option and engaged with their community when they step out of their normal routine. On the Star Trac Virtual Bike, a beginner will find confidence in directing their own ride and content, and the experienced rider will get the fix they need that will drive them back to class ready for the next session.

 

 

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