The launch of the franchise comes concurrently with the launch of the inaugural site in Beaconsfield, Buckinghamshire.

At the 370sq m Beaconsfield site, two group exercise studios – mind-body and HIIT – sit alongside showers and changing rooms.

This two-studio model is the heartbeat of the FUSE concept, which focuses on the importance of workout variety for optimal physical and mental wellbeing.

'Being fit and well isn’t just about burning calories. Nor is it about doing one type of workout over and over again. It’s about complementary workouts that bring balance and variety, challenge and recovery,' said FUSE CEO Adam Waters.

'That’s why every FUSE club will have separate mind-body and HIIT studios, offering strength and conditioning, reformer and mat pilates, yoga and barre as well as high- octane cardio classes.

'We’ve fused all of this under one roof and within one supportive community. It’s a rounded approach to boutique training that’s designed to help people live better for longer.'

FUSE chair John Halls added: ‘Together with our partner The Shredquarters, we’ve created best-in-class programming – six mind-body programmes and four HIIT – that’s delivered in an engaging space, using cherry-picked equipment and led by top instructors.

‘Reinforcing this, we’ve created three streams of CIMSPA-accredited pilates reformer training for our instructors in collaboration with Gill Drummond at EMD.

‘And all of this is delivered to the consumer at an affordable price, marking a strong USP in the boutique segment.’

Pay-per-class is available, all the way through to an unlimited package which at Beaconsfield costs just £40 a week. This allows members to do as many classes as they wish across both studios, including unlimited reformer pilates.

Also included in the unlimited package is the FUSE Wellness Journey, which starts with a seca TRU body composition assessment. This forms the basis of personalised goal- setting, bespoke class recommendations and tailored nutrition plans for each member, with monthly progress checks to track results.

Waters adds: ‘I believe there’s capacity and appetite for 30 FUSE clubs across the UK over the next three to five years.

‘We’ve drawn on the FUSE team’s combined 50+ years in the business to create something really special that meets consumer needs and exceeds their expectations.’

A second FUSE location is already set to open in London’s Richmond in early 2025, with Waters actively looking for further properties to meet the expected demand from franchisees.