The partners will work with ukactive to help the campaign reach new audiences, encouraging people of all ages, abilities and backgrounds to recognise and celebrate the life-long physical and mental benefits of being active.

With the theme ‘Your Health is for Life’, this year’s campaign will take a holistic view of the importance of health and wellbeing, focusing on three key areas: mental health, nutrition and recovery, and physical activity.

Men’s health charity Movember will be National Fitness Day’s mental health partner, highlighting the importance of looking after our wellbeing and celebrating the role of physical activity in building mental strength and resilience.

Endurance Zone, the world’s largest sports reward platform, has been named as the physical activity partner for the 2023 campaign. The partnership will incentivise users by rewarding them for taking part in any form of physical activity, helping to motivate more people to be more active.

It works by way of an app that utilises the growing popularity of fitness trackers – turning exercise into points that can be redeemed on competitions to win health and fitness related products. On top of this, the app will be full of exclusive offers from top sports brands, to save people money throughout their fitness journey.

In 2022, National Fitness Day saw participation reach an estimated 11 million people, including over four million children and young people, and the total audience for the campaign hit more than 50 million through social media, TV, radio and the press.