The company is rolling out new products to support clubs with driving new revenue by meeting growing consumer demand for a ‘blended’ fitness offering. This combines digital and live fitness to produce a connected solution enabling members to work out however they choose.

The culmination of two years of development work, Les Mills has accelerated the product launch to help clubs embark on a post-lockdown phase of growth. This follows the recovery support provided to clubs through lockdown in the form of free 60-day access to Les Mills On Demand for members, temporary livestream solutions, a host of club recovery assets and instructor support.

The newly-launched digital solutions include livestream workouts, app workout content allowing clubs to bring workouts into their own member app, the Les Mills On Demand Affiliate Programme and online training to make it easier for clubs to upskill their teams. 

“We’re now entering a new age of fitness, where clubs are uniquely placed to meet growing consumer demand for a blend between online and offline fitness services,” said Les Mills Europe CEO Martin Franklin.

“With health and fitness now a top-tier priority for people of all ages, there are huge opportunities for club growth through a connected member experience. Live fitness remains the pinnacle, and a key differentiator for clubs, while online offerings can help clubs expand their reach and break down barriers to fitness for people you might not typically see in the gym.”