Independent market intelligence expert Leisure DB has announced the dates of its annual fitness industry audit and is urging gyms to be ready to take part.
Conducted by Leisure DB’s dedicated research team, the telephone-based audit will take place on 2–20 December 2024 and will involve individual contact with every one of the UK’s 7,000+ gyms.
The data secured will form the basis of the State of the UK Fitness Industry Report 2025 – Leisure DB’s must-read report on the size, value, penetration, key players and trends in the industry, all supported by expert commentary and analysis.
'It is critical that we speak to every gym in the UK, ensuring the data we hold on each site is complete and up-to-date,' says Leisure DB founder David Minton.
'If our fantastic sector is to reach its full potential and get the recognition it deserves, we need robust data that evidences our reach and impact; fuels discussion and learning; and inspires evolution and growth. This is what our renowned State of the Industry Reports are all about.
\We then need to freely share that data for the good of the whole sector, which is why we made our flagship reports free to read in 2024 – something we are committed to doing again in 2025.'
Gyms have three options to facilitate their involvement in this year’s audit:
* Ensure teams are briefed, empowered to provide key data on the club/centre and ready to take Leisure DB’s call.
* Request an electronic version of the audit by contacting jamie@leisuredb.com. This allows gyms to review, update and return the information at their convenience, but no later than Friday 20 December.
* Rather than waiting for the call, gyms can complete the audit at a time that suits them by calling the research team on 0161 532 9099 (2–20 December only, 9am–5pm Monday–Friday). Calls will be answered as quickly as possible, but there may be a short wait.
'Calls should only take a few minutes and will ensure your gym is properly represented in the State of the UK Fitness Industry Report 2025,' says Jamie Buck, Leisure DB CTO.
'We do not require any personal or individual member data to be shared, with data fields including club/centre address, size, owner/management company, year of opening, membership packages/adult peak fee, equipment suppliers, details of group exercise studios / pools / sports facilities, car parking and member management system used.
'We look forward to speaking with everyone and ensuring our State of the UK Fitness Industry Report 2025 is as invaluable a resource as ever.'
