Balanced Body is expanding its UK operation in a bid to optimise engagement and establish closer connections with its key overseas audience.
As a global provider of Pilates equipment and education with a trading history spanning more than 45 years, the brand has been supplying the UK remotely from its headquarters in Sacramento, California for the last 20 years. Now, as the popularity of Pilates continues to rise and with the UK identified as a high growth market, Balanced Body has decided to build an equipment supply and distribution network, alongside an education provision to directly serve its UK audience. Naming AIT as its new, in-country, logistics partner, Balanced Body has established a large storage facility in Berkshire and appointed Katya Matiienko as its UK business development manager. “By housing high volumes of stock in the UK we can get equipment and accessories out to our customers much quicker.
Katya will also be on hand to answer any queries, arrange product demonstrations and generally be our main representation, on the ground in the UK,” explains Tonhi Tran, director of sales. In addition, an Authorised Training Centre is being established in Putney with Pete Pallai, an experienced Pilates practitioner, former Olympian, semi-professional Rugby player and Balanced Body educator. The company is also launching group reformer training for fitness professionals in the UK, which is designed to upskill club trainers, providing them with the training, tools and class development resources to deliver innovative, effective group reformer classes. Additional bespoke training programmes for fitness professionals will be delivered from Q3/Q4 of this year.
