Walker has held senior marketing roles at Xplor Technologies and EverCommerce, and most recently served as chief marketing officer at BOX12. Her expertise in building brands and driving data-driven strategies means she is well placed to help shape Myzone’s next chapter.

Walker says: 'Myzone has built a strong foundation as a globally recognised brand, and I’m excited to bring fresh energy and perspective to contribute its next stage of growth. I’m focused on expanding Myzone’s global reach, strengthening its position as a leader in connected fitness, and ensuring we continue to make movement a movement. With a clear vision and an incredible community, I look forward to leveraging my experience to elevate the brand, drive strategic impact, and help more people get active through the Myzone ecosystem.'

Reporting to global marketing director Tom Davies, Walker is the latest in a series of key appointments made by the leading wearable fitness technology brand, aimed at driving product development and business growth.

Davies says: 'We’re thrilled to welcome Jo to the team at such a pivotal time for Myzone. Over the last few months, we’ve been strengthening our global team to position the business for long-term success. Each of our recent appointments has an impressive track record in their field, and together they will help drive innovation, accelerate growth and deliver real value to our customers.'

Myzone is focused on expanding the brand’s worldwide reach and influence, supporting industry bodies, club operators and international governments in their bid to tackle the world’s inactivity crisis via connecting the world through effort and movement.

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