British Cycling and HSBC UK are to continue their partnership after surpassing their target of getting two million more people on bikes by the end of 2020.
The organisations are extending their relationship into 2021. The extension enables HSBC UK to continue its support of the Great Britain Cycling Team on their journey to the rescheduled Tokyo Olympic and Paralympic Games and helps British Cycling to capitalise on the wave of enthusiasm for cycling as people return to work and school.
The partnership has refocused its efforts, and since lockdown has been working to support the country to cycle more often, including:
Free British Cycling membership for NHS workers.Setting up the HSBC UK Let’s Ride Local microsite to help families get the most out of cycling during lockdown, as well as launching HSBC UK Ready Set Ride, a free online resource for parents to teach their children to ride a bike.Providing advice and support to UK businesses on how they can help their employees stay active, and 50% discount on British Cycling Commute memberships for HSBC UK customers.While the two organisations will continue to work closely, the relationship will change so more partners can join British Cycling and create a coalition of businesses to support millions more people to get active by getting on their bikes.
“With the number of people cycling still significantly up on pre-pandemic levels, and the transformational Government focus we have seen on getting more people on bikes, there’s never been a more exciting time to be involved in cycling,” said Julie Harrington, British Cycling chief executive.
“We have bold plans for 2021 and beyond to ensure we harness that passion and give every community in Britain the opportunity to discover the joy of riding a bike.”