J/Feb 2024 . £6 www.paf-media.co.uk Also in this issue: Projects Concept design plans begin for new leisure centre in Kingston-upon-Thames Q&A API chair Dr Amanda Gummer gives her view Meetings and mountains paf Europe event is coming this month Sparring partners Walsall Council and Box12 team up for new boxing facility
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paf-media.co.uk 3 leader Outside of the box The health and fitness benefits of boxing training are no secret. We look at a new partnership between Walsall Council and Alliance Leisure which has brought this further to the fore with the delivery of the area’s first dedicated BOX12 studio. (P25-28) Editor Dan Colombini Sales director Julian Walter Production Nicola Cann Design Sandra Cid Managing director Toby Filby Publishers Stable Publishing Limited SBC House, Restmor Way, Wallington, Surrey SM6 7AH, England. t. 020 8288 1080 f. 020 8288 1099 e. info@stable-media.co.uk www.paf-media.co.uk The publishers do not necessarily agree with views expressed by contributors and cannot accept responsibility for claims made by manufacturers and authors, nor do they accept any responsibility for any errors in the subject matter of this publication. Pinch, punch WELCOME to the first edition of paf for 2024! I hope that the holiday festivities are behind you and everyone is back in the swing of things. As ever, a new year brings new challenges for everyone. And the leisure sector is no different. A key theme from experts that I have spoken to of late is that the industry is being somewhat stifled by a lack of funding. Creating the need to produce and achieve more without the adequate resources. This will be a tough task. As the industry feels the pinch, the importance of physical activity has never been greater. This creates a disconnect between the end goal and the ingredients required to reach it. Inside, we hear from a number of stakeholders on their views as to how to overcome this issue. We feature an interview from Dr Amanda Gummer from the Association of Play Industries, as well as a write-up of the Scottish Leisure Network Group’s annual conference from the end of last year. Furthermore, we have the latest news from the work of Leisure DB, which is at the forefront of industry change and growth. Also, this month we will feature details of new partnerships within the industry, expanding and enhancing facilities in various parts of the UK. This month will also see our inaugural paf Europe event in Switzerland. Inside you will find out all the latest details. As always, we also bring you new project updates, a look at the rise of boxing as a fitness method and the latest news affecting the sector. We always encourage your involvement and feedback as we work to create engaging and informative content for you over the course of the year. Please do not hesitate to get in touch with any ideas that you have as we work together for 2024. Dan Colombini Editor dan.colombini@stable-media.co.uk SUPPORTED BY
facilities forum - the physical activ Europe vity 27th - 29th February 20 Radisson Blu Hotel, Andermatt, Sw An immersive b i i 024 witzerland business experi paf Europe, held across three days, will bring buyers and suppliers from across the Europ activity facility sector. We value both work and play and have des agenda to take your newfound partnerships meeting room to the mountains, where you ience g together top pean physical igned an s from the can expand Atte If you of ph nd as a complimentary buy u are involved in delivery or hysical activity facilities, join yer operation n us as a your network Ap We have an exci attendees can e Pre-selected Informative s Ski pass All ski/board Lessons for b près Ski style. iting social schedule planned and expect the following: d 1-2-1 meetings seminar session d equipment hire beginners and intermediates Atte As a acce invol p com Secu geor nd as a supplier supplier, you will have unprecedented ess to a host of key decision-makers lved in the design build and management y y j mplimentary delegate. ure your space - rgie.smith@stable-events.co.uk Fondue party Fabulous ga Access to Fit beginners and intermediate y 2222m up the mountain! la dinner tness/Spa facilities es of ph Book julia Partne S lved in the design, build and hysical activity facilities. k your place - n@stable-events.co.uk ers: t d management ca Suppo ll now: orters: wwww.paf-europee.com
paf-media.co.uk 5 contents paf-media.co.uk 07 News The latest news and announcements for the industry 14 Event Preview: paf Europe 2024 Join us as we take the popular physical activity facilities forum international for this inaugural event in Switzerland. Find out who will be speaking and what exciting activities will be on offer in the Alps 16 Event review: Scottish Leisure Network Group Annual conference Find out the latest themes and issues that were discussed at the event at the end of last year 19 Projects Alliance Leisure appointed to design a new leisure centre in south-west London 23 Play The Association of Play Industries highlight their work for 2024, featuring an interview with chair Dr Amanda Gummer 25 Boxing training A new facility focusing on boxing fitness regimes in Walsall 29 Healthcare and fitness GT3 Architects discuss designing leisure facilities for dementia 33 Park facilities for girls Designing space to encourage exercise and play among the young female population inside this issue
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BUCKINGHAMSHIRE Council has today announced the appointment of industry specialists Serco Leisure to run five of its leisure facilities in the county. Serco Leisure and its partner, More Leisure Community Trust (MLCT), will take on the running of Aqua Vale Swimming & Fitness Centre in Aylesbury, the Swan Pool & Leisure Centre in Buckingham, Evreham Sports Centre in Iver and Beacon Sports Centre and Theatre in Beaconsfield. They will also continue to run the Little Marlow Running Track. The five-year contract will start from 1 April 2024. The decision to award the contract to Serco Leisure and MLCT was made by Buckinghamshire Council’s Cabinet following a competitive procurement process. As well as bringing positive financial benefits, the arrangements will continue to provide benefits for local residents. This includes a range of concessionary membership rates, working closely with health partners to support residents’ health and wellbeing through more active lifestyles and increasing the number of users across all these sites, supporting local work placements with schools and colleges, and an apprenticeship programme. Current memberships will transfer across to the new leisure provider automatically. Serco Leisure and MLCT will be contacting all existing members before 1 April to formally let them know of the changes. Speaking after the announcement, Clive Harriss, Buckinghamshire Council’s Cabinet Member for Culture and Leisure, said: “As a council, we pride ourselves on providing a range of top-quality, affordable leisure facilities for our residents. After a rigorous and exhaustive procurement process, we are pleased to be working with Serco Leisure and MLCT who bring with them great experience and expertise in running successful and thriving leisure facilities for local communities.” Simon Lane, Serco Leisure’s managing director, said: “I’m absolutely delighted at this news, which allows us to extend our current relationship with Buckinghamshire Council. We are eager to get started and are looking forward to making a positive impact within the community.” Brian Taylor, chair of More Leisure Community Trust, added: “This is wonderful news. More Leisure Community Trust are looking forward to broadening their presence in Buckinghamshire having successfully operated Stoke Mandeville Stadium and Little Marlow Athletics Track since 2018. We are looking forward to working in partnership with Buckinghamshire Council to achieve our vision: to inspire all individuals to engage in activity and to be at the heart of improving health and wellbeing in the community.’’ Serco selected for five Bucks leisure facilities A GREATER collaborative approach and further support from government has been urged by the physical activity sector to develop growth and rescue the NHS, following the ukactive Active Uprising event in London. The full day conference was held yesterday at the QEII Conference Centre in Westminster, featuring a host of speakers that included Sports Minister Stuart Andrew, Labour MP Kim Leadbetter and former England Lioness football player Jill Scott MBE. The theme of the conference centred around the importance of a joined-up government strategy to enhance encouragement for people to undertake more exercise, as well as the importance of greater collaboration to save the ailing NHS. Opening the event, ukactive chair Mike Farrar warned Prime Minister Rishi Sunak and Labour leader Keir Starmer there would be “no growth without health” and that any future government must make physical activity a central part of its health and economic strategies. He said: “We are currently losing the battle for the nation’s health, but it doesn’t have to be this way. “I’m today calling on our party leaders, as a matter of urgency, to deploy the physical activity sector to help save the NHS and turbocharge the economy. “The road to a better NHS, a healthier workforce and a happier Britain lies at the heart of every community – in our nation’s gyms, swimming pools and leisure centres. “Physical activity is one of our best weapons in the battle with sickness and disease. The evidence is irrefutable – put physical activity in your strategy.” His thoughts were followed by Andrew who confirmed that “more work needs to be done” on both sides of the political divide. Andrew highlighted the ongoing work from government, including the new Sport Strategy, ‘Get Active’, which sets out to build a more active nation and ensure the sector can thrive in the years ahead. As part of the strategy, the government has committed to the target of 2.5 million more adults and 1 million more children being classed as ‘active’ by 2030. “Too many people are still not getting the benefits that being physically active brings. As a Government we continue to consider ways in which we can ensure that the sector has the conditions to enable it to prosper. Because we know the more active we are, the stronger and healthier our communities and economy, and the more prosperous our society. “I thank you for all you do and I urge you all to continue to make sport and physical activity an essential part of everyone’s daily life. No matter how big or small your business, together, we can make a difference.” Leadbetter agreed: “This has got to be done on a cross-sector basis. We have got to have government and local authorities and the public sector work with the voluntary sector where a lot of heavy lifting is done on health and wellbeing. “As for the private sector, which business doesn’t want a happy and healthy workforce? In government too, this must be cross-departmental and not just sit with the health department. It is not just prevention and early intervention when it comes to health. It is about getting people into healthy habits. There are massive economic benefits if we can get this right.” paf-media.co.uk 7 news Physical activity sector growth ‘can save the NHS’
8 paf-media.co.uk news BLK BOX secures big investment BLK BOX Fitness has secured a significant equity investment from Cordovan Capital Management, a Belfast-based private equity firm. This investment marks a new chapter for BLK BOX, which has been steadily growing its global customer base and expanding its product offerings. The funding will be used to support the company’s continued expansion into new markets, invest in research and development, and enhance its UK-based manufacturing capabilities. The investment will see Daniel Anderson of Cordovan and experienced investor-director Keith McDermott join BLK BOX’s board of directors. “This investment from Cordovan will be instrumental in driving our next phase of growth,” said Ben Stocks, managing director of BLK BOX. “We are excited to partner with Cordovan and leverage their experience and expertise to further expand our global footprint and develop innovative products that meet the needs of our customers.” “We are thrilled to welcome BLK BOX to our dynamic and growing portfolio of SMEs,” said Daniel Anderson, a founding partner of Cordovan’s investment fund. “The company’s strong track record of growth and its commitment to innovation make it an ideal partner for Cordovan. We are confident that our investment will help BLK BOX achieve its full potential.” BLK BOX is headquartered in Newtownabbey, Northern Ireland, and employs over 80 people. The company’s products are sold to a wide range of customers worldwide, including PureGym, Irish Rugby, and Manchester United. www.blkboxfitness.com Leisure centres boosted by carbon-cutting scheme LEISURE centres in the UK have been thrown a lifeline thanks to a carbon-cutting scheme which is predicted to save one ‘valued community asset’ £10,000 annually. Babergh District Council and Abbeycroft Leisure have benefited from a decrease in energy consumption due to the installation of an innovative warm water recovery system at its swimming pool in Sudbury, significantly reducing its bills. Welsh water treatment firm Pwlltec has conserved 2,000 tonnes of water and 47MWh in energy at Kingfisher Leisure Centre during the year-long pilot scheme, the first of its kind worldwide. Instead of disposing of heated wastewater after it passes through the pool filters, the system recycles this supply while retaining its temperature, avoiding the extra cost of adding new water and warming it to the required temperature, using very little energy. The installation has reliably maintained quality and public health whilst significantly lowering energy consumption and saving 15 tonnes of CO2 in its first year. Abbeycroft operations director Tracey Loynds said: “Leisure centres nationwide have been on their knees due to rising bills, so being part of this project to safeguard our valued community asset is an honour. “The Pwlltec team explained the technology clearly and concisely, while quietly operating it in the background with little disturbance to our visitors. “It’s expected that we will receive our return on investment in less than three years, with the system needing very little maintenance as it is fully automated and can be operated remotely. “In addition, the environmental impact of the scheme will be felt long into the future since the savings made can be re-distributed to ensure energy security across our centre, such as installing air source heat pumps. “We hope its success will inspire more organisations to reduce waste in this way.” With applications open for Sport England’s swimming pool support fund, which provides £60m to local authorities to assist public leisure, Pwlltec director John Bostock is encouraging councils to consider the installation for long-term protection. He said: “The recovery system is the first of its kind across the globe and we have been incredibly impressed with the results, which will help ensure community facilities stay afloat by reducing their carbon footprints. “There is also potential for filter performance to be further enhanced at the centre, as lower energy use could lead to more frequent cleaning of the water, resulting in improved swimming conditions.” Pwlltec’s recovery system for commercial swimming pools has stemmed from its founders’ work on electrochemical treatment, developing the technology to initially remove metals from mine water runoff as well as treating agricultural waste. www.pwlltec.co.uk
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paf-media.co.uk 11 news Ireland’s first power-assisted exercise studio opens HILDEGARDE Naughton T.D., Minister of State with responsibility for Public Health and Wellbeing, has officially opened Ireland’s first power-assisted exercise studio. Minister Naughton joined local politicians, members of the Mayo Sports Partnership and the public at Castle Leisure Club in Castlebar, Co. Mayo, home of the inaugural Hello GoodLife Health Wellbeing Hub. The new facility will help the over-50s and those with impacted mobility issues to adopt a holistic approach to wellbeing using power-assisted exercise for physical, mental and social benefits. “I am really pleased to see this new facility officially open; ready to provide lots of opportunities for people to take part in physical activity, which is essential for maintaining our health and wellbeing. While this is true for all sectors of the population, it is especially important for older adults. When people come together to take part in an activity, they are benefiting from meeting and spending time with others, as well as from the activity itself. A hearty congratulations to all involved in getting this fantastic project over the line,” said Minister Naughton. Businesswoman Martina Calvey is the driving force behind Hello GoodLife Health Wellbeing, a company she co-founded with Seamus Davitt in 2023 to roll out Innerva’s wellness solution across Ireland. Drawing inspiration from her own health challenges, which excluded her from mainstream gyms and fitness centres, Calvey is committed to making exercise more inclusive and accessible. As the exclusive distributor for Innerva’s equipment in Ireland, her vision is to enable and support the establishment of Hello GoodLife Health Wellbeing hubs across the county, hubs customised for the over 50s. “There are people in communities who are not exercising, not because they are lazy, but because a safe exercise option is not accessible to them. We need to make the offering more inclusive so everybody can benefit. With inclusive equipment, the new Hello GoodLife Health Wellbeing Hub removes barriers that might prevent people from exercising, such as age, joint pain, surgery history or muscle weakness,” says Calvey, a long-time health, wellbeing and school guidance counsellor. The new facility at Castle Leisure Club comprises 12 pieces of Innerva’s power-assisted exercise equipment which can be completed in a 40-minute circuit providing a safe and progressive full body workout for people of all ages and abilities, including those with longterm health conditions and impacted mobility. David Heathcote, Innerva’s head of business development, said: “The response to Ireland’s first power-assisted exercise hub has been astonishing. Already 500 members have joined the new facility, proof that people, especially the growing over 50s demographic, are looking for inclusive health focused uplifting exercise experiences.” www.hellogoodlife.ie www.www.innerva.com
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paf-media.co.uk 13 news THESE are interesting times for our sector. Last year, across the UK, we recorded fewer health clubs and leisure centres than in 2022, but more members and the greatest market value we’ve ever seen. The rising cost of living seemingly legitimised monthly price rises without impacting member numbers, while ‘health as the new wealth’ encouraged those who remained to value and use the product more. What will we see this year? Research for the State of the UK Fitness Industry Report 2024 is now underway: a telephone audit of the approximately 7,000 gyms across the UK. This benchmark annual report by Leisure DB is the most accurate, granular view of the supply-side to the UK fitness industry, used by At Leisure DB, work is underway on the UK-wide audit that will shape and inform the State of the UK Fitness Industry Report 2024 – and with it, sector growth. Founder David Minton explains About Leisure DB Leisure DB is a leading provider of research, analysis and consultancy services in the health, fitness and leisure industry. With a commitment to empowering businesses with actionable insights, Leisure DB helps its clients navigate the evolving landscape within the sector, facilitating growth and innovation. sector leaders, government and policymakers, the media, investors and the financial sector to navigate the evolving fitness landscape. It guides decision-making within the sector, informs our own sought-after supply and demand models, and ultimately influences the growth opportunities presented to our sector. Yet it can only be as good as the data we gather; the participation of gym owners and operators UK-wide is essential in ensuring its accuracy and relevance. So our message is this: Your gym matters! When your phone rings, please take part. Providing actionable insights It’s all part of Leisure DB’s wider mission to lead the charge for evolution and growth within the sector. As this momentum gathers in 2024, we’ll continue to focus on using our data for the good of the sector, raising awareness of our sector’s value through evidence-based case studies and fostering cross-sector collaborations, particularly with healthcare organisations that present new avenues for growth. We’re also introducing two new reports tailored specifically for clubs: the Member Hotspot Report and the Member Hotspot & Profile Report. Providing actionable insights to fuel gyms’ growth strategies, they’re designed for those who may not require a full latent demand or member analysis report. Priced at just £395, the Member Hotspot Report helps target potential new members effectively, identifying key geographic areas for marketing focus and outlining strategies to drive membership sales. It includes a customer dot map, market penetration table and marketing recommendations. For those seeking deeper insights into their member base, the Member Hotspot & Profile Report – priced at £595 – also includes highquality demographic profiling, delivering a comprehensive understanding of member demographics and preferences and empowering clubs to tailor marketing efforts with precision. Seize all opportunities I extend an invitation to gym owners and operators to seize the countless opportunities that await in 2024. By leveraging the insights and resources offered by Leisure DB, and taking part in our audit, you can play a pivotal role in shaping a healthier future for your business and the sector. Get in touch to find out more: www.leisuredb.com/contact www.leisuredb.com Leisure DB’s member dot maps show where in your catchment your members live, allowing marketing to be focused on the areas of highest return Your gym matters!
massages and self-care at the onsite Spa & Wellness Centre. And of course, plenty of relaxation in comfortable and cosy rooms. Packages include a two-day ski pass, all ski equipment hire, as well as lessons for beginners and more seasoned campaigners looking to hone their skills. Furthermore, there will be a fondue party 2,222m on the mountainside, one of PAF Events’ renowned gala dinners, live entertainment and even more alpine activities to suit your tastes. Unprecedented opportunities Stable Events managing director Toby Filby says: “We are excited to be hosting this unique networking event which combines meetings with mountains like never before. We’re delighted to have support from our event partners Europe Active and also our supporters the International Association for Sport and Leisure facilities and Elevate. In addition to the many buyers and The physical activity facilities forum Europe is launching this month for its inaugural year. The event will take place in Switzerland, providing the opportunity for a truly immersive business experience amid the backdrop of the Alps A NEW, exciting offering from our sister company, the activities provided will combine the thrill of the slopes, with unprecedented business and networking opportunities. There is now less than two weeks to go to the exciting event, with a host of registered buyers already confirmed. Over three days and three nights, we will bring together leading buyers and industry suppliers from across the European physical activity spectrum, including dedicated face-to-face 15minute meetings. Our goal is to enable valuable, to-the-point and strategic discussions, through a dedicated pre-selected schedule. Work hard, play hard Opening the event, which will take place from 2729 at the luxurious Radisson Blu Hotel in the beautiful surroundings of Andermatt, you will hear from inspiring speakers, including Dave Stalker, president, Europe Active and Huw Edwards, CEO, UK ACTIVE. “You must experience PAF,” says Stalker. “The thrill of the slopes meets the power of networking for a new kind of event, where physical activity facilities and business unite like never before.” Among key industry figures, he and Edwards will be discussing the hot topics, trends and challenges in the industry as the new year gets underway and the industry returns from the festive break, raring to go to create new, exciting opportunities for 2024. But there is more. The event will also provide the opportunity for delegates to bond and inspire over a variety of winter sports after a productive working day. Activities will include skiing in stunning, scenic surroundings, relaxing 14 paf-media.co.uk event preview David Stalker, President, European Active Huw Edwards, CEO, UK Active Marcus Schwedhelm, Chair Commission Qualitop, board member, Swiss Active
paf-media.co.uk 15 event preview Partners: Sponsors: Some of the buyer delegates registered to attend: United Fitness Brands Jubilee Hall Trust South Downs Leisure GT3 Architects Alliance Leisure Legacy Leisure Impulse Leisure Plymouth Active Leisure 360 Träningscenter AB Freedom Leisure David Lloyd Brimhams Active University of Leeds Everyone Active 3D Leisure Ousia Clinic Roehampton Club Nuffield Health Places Leisure Fitpass David Morley Architects Mars Athletic Club (MAC) Pulse Management Ltd DLR Leisure Club 100 Health Clubs APS ASD Margherita Sport e Vita Parkwood Leisure Bluestone Leisure Ltd suppliers we will be hosting from across Europe.” “Gaining access to such tailor-made networking opportunities in such a scenic and stunning setting is an unprecedented opportunity for the sector,” says New PAF editor Dan Colombini. “Attendees will be given access to a host of key decision-makers involved in the design, build, operation and maintenance of physical facility activities. “Delegates can expect our usual dedicated one-to-one meetings with their selected professionals, which can include operators, local authorities, universities, architects, contractors, and consultants that are the driving force behind the latest innovation that propels the sector across Europe. It is an exciting time for the industry, so what better way to create new partnerships, business connections and friends than over two days in the Alps.” At Stable Events, we believe business is all about building strong relationships, our uniquewinning formula has created that for thousands of professionals, year after year – and this event will be no different. To find out more about the event, or to attend as a supplier, contact julian@stable-events.co.uk or contact georgie.smith@stable-events.co.uk to attend as a complimentary buyer. www.paf-europe.com The Radisson Blu Hotel Reussen, Andermatt
16 paf-media.co.uk event review Delegates at the Scottish Leisure Network Group’s annual conference 2023 highlight collaboration to tackle increasing strains on the sector ahead of a New Year THE Scottish Leisure Network Group’s annual conference returned in November last year. With a theme of ‘the past, present and future’, delegates and speakers were in a reflective mood as we begin a new year. The event was held at the Inchyra Hotel in Falkirk and featured – as ever – a stellar array of speakers. These included Keith Burnett, chief executive of global markets at Les Mills, Jon Nasta, director of Retention Solutions, Moray Leisure CEO John O’Kane, and Karen Wernham, West Lothian Leisure, who took part in a Q&A. Scottish Leisure Network Group Over the course of the day, attendees had the opportunity to not only listen to the line-up of expert speakers, but to also engage in specialist panels that were giving insights into issues such as Employee Training, Food & Beverage, Active Ageing and Events. The morning began with networking coffee followed by a welcome from Vicki Kennedy, SLNG Chair, before handing over to Vice Chair Nichola Mclachlan, who was host for the day. The first session of the day was a strategic partner update from Community Leisure UK, CIMSPA and ukactive. The organisations gave an overview of the latest developments and statistics that are current challenges and opportunities for the Scottish Leisure Industry. Ukactive CEO Huw Edwards highlighted opportunities for collaboration in the industry going forward. He noted the importance of using market intelligence to best present a case with as much information as possible, including where the sector is currently at, and the pressure points being faced. Community Leisure UK is currently working with ukactive to support education within the sector. Net Zero targets Experts at the event also set out proposals to tackle the issues facing the leisure sector for 2024, including the battle to meet Net Zero targets. Kirsty Cummin, CEO at Community Leisure Above and beyond Rising Star - Jenna MaCallion from East Renfrewshire Culture and Leisure was the winner of this year’s Rising Star Award
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18 paf-media.co.uk event review UK, provided valuable insights into the Scottish Leisure Industry from surveys conducted, giving the audience the chance to better understand what is going on within Scotland and the UK. She informed delegates that the sector is facing financial pressures, ageing infrastructure and that the status quo is no longer sustainable. She said that “a key concern for the sector is to focus on the route to net-zero”, and that “future proofing” is vital for sustainability. “[There is a] need for carbon literacy training and having a fully carbon-literate workforce in order to deliver on the journey towards netzero,” she added. Also speaking at the event, Sport Scotland CEO Forbes Dunlop said that more work was to be done to reduce the industry’s carbon footprint. Opportunities Customer experience and how this can be approved was another theme at the event, with Jon Nasta, director of Retention Solutions, highlighting the work that needs to be done and where opportunities lie going forward. “There is only one thing that your competitors can’t copy and that is how you make your guests feel,” he said. “Brands deliver promises – what promise do you want to make? People’s lifestyles have declined so people need to exercise more – this is a great opportunity for sport/physical activity providers.” Another general theme from delegates is that the industry was being asked to “do a lot more, with a lot less”. As faith in the public sector dwindles, pressures on the industry are growing and delegates felt that greater collaboration will be needed to deliver. The conference was followed by the Scottish not-for-profit education and leisure awards, followed by a lively drinks reception. This year’s award winners were: • Facility of the Year, sponsored by Technogym: Sport Aberdeen • Campaign of the Year, sponsored by Myzone: Inverclyde Leisure • Rising Star, sponsored by Alliance Leisure: Jenna MaCallion from East Renfrewshire Culture and Leisure • Special Achievements, sponsored by Gladstone: Logan Kidd from South Lanarkshire Leisure and Culture. www.slng.com Huw Edwards – CEO, UKactive Jon Nasta - director of Retention Solutions Main image: Round table – A series of roundtables gave delegates the chance to discuss key issues
paf-media.co.uk 19 projects Alliance Leisure to design Kingston Leisure Centre ALLIANCE Leisure has been appointed to work on the concept design for a new leisure centre for Kingston upon Thames London Borough Council in south-west London. Appointed via the UK Leisure Framework, which is owned and managed by Denbighshire Leisure Ltd (DLL), Alliance Leisure will help shape the new two-storey venue, which has sustainability, accessibility and inclusivity at its heart. The design team, which includes architects Roberts Limbrick, are currently working with community stakeholders, potential future users and the council to ensure the new design meets their needs. Public update sessions are ongoing this month with engagement on the proposed designs scheduled for the spring. The new design will replace former plans for a leisure complex as the council made the decision not to proceed with the approved application when the unprecedented national financial picture led to the costs rising to almost double the agreed budget. Located in Kingston town centre on the site of the old Kingfisher Leisure Centre which closed in 2019, outline plans for the new facility include two swimming pools with moveable floors. The 25m, eight lane pool will offer spectator seating for 150 people, while the smaller pool measuring 20m x 10m will feature lights, water fountains and accessible steps for fun splash sessions. A pool pod and hoist will be available in both pools for comfortable access for those with additional needs. Following extensive consultation and a strategic review of indoor sports needs across the borough, other facilities will include a 150station gym, four-court sports hall, three multiactivity studios, a group cycling studio, two squash courts, a spa suite with sauna and steam room, café and a soft play area. The centre will also offer a fully accessible Changing Places toilet facility. Spaces around the site will be enhanced as part of the project, including upgrading the outdoor play area and improving green space. The development aims to achieve a BREEAM Excellent rating and will incorporate Net Zero design principles and a host of technologies to reduce carbon emissions and operating costs. The building will be all electric, with power supported by solar panels and heat generated by air source heat pumps. Chris Jones, project director at Royal Borough of Kingston Upon Thames, said: “Kingston Council is committed to building a new swimming and leisure centre in Kingston town centre and we have been working at pace to bring forward revised proposals for the complex. We are pleased to have such an experienced project team, managed through Alliance Leisure and procured through the UK Leisure Framework, to ensure that the project can be delivered on time, include the range of activities that residents and stakeholders said they wanted to see, and within an affordable budget.” Tom Fairey, development director, Alliance Leisure, said: “Having developed over 200 leisure projects, our role is to use this experience to lead a team of best-in-class experts to develop an outstanding new leisure facility for Kingston. We are looking forward to shaping a new, sustainable and inclusive leisure centre that meets the needs of the local community providing long lasting improvements in physical and mental health and wellbeing.” The project team includes architects Roberts Limbrick, Hadron Consulting, Design Active and Varsity QS. www.robertslimbrick.com www.hadronconsulting.co.uk www.varsityconsult.com
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paf-media.co.uk 21 gym maintenance Stay equipped Ben Barker, marketing manager at GymkitUK highlights the importance of investing in a robust maintenance programme long-term success IN the dynamic world of health and fitness, the heartbeat of a successful health club lies in its equipment maintenance. We explore the significance of proper maintenance, the impacts of neglect, and how a comprehensive servicing program proves to be the strategic key to operational efficiency, member satisfaction, and overall business success. The True Cost of Neglect: In the pursuit of crafting state-of-the-art gyms, many invest substantial amounts in the latest fitness gear. However, a common misstep is the tendency to cut corners on equipment servicing to save costs. Gym enthusiasts may empathize with this approach, but skipping a service is a false economy. Beyond ensuring equipment longevity, proper maintenance significantly contributes to member satisfaction and the health club's reputation. Preventing Damage, Ensuring Safety: Regular servicing acts as a shield against further damage that might necessitate premature equipment replacement. This preventive measure not only pays dividends in the long run but also upholds health and safety compliance, ensuring a secure environment for members and staff. The commitment lies not just in servicing equipment but in fostering a culture of safety within health clubs. Strategic Maintenance for Business Success: Investing in a proactive maintenance program proves to be a strategic decision. It not only enhances member satisfaction but also contributes to operational efficiency, reputation management, and long-term financial sustainability. The testimonials speak for themselves – improved member retention, positive reviews, and an overall boost in business success. Transformative Impact on Financial Performance: Service engineers go the extra mile, working outside regular hours or adapting to busy gym schedules. Well-maintained equipment not only operates efficiently, minimizing downtime, but also serves as a financial relief. Diagnosing and fixing equipment issues often costs a fraction of replacement expenses. This positive impact ripples through revenue generation, attracting and retaining members. Guarding Against Reputational Risks: In the tight-knit fitness community, bad news spreads rapidly. Reputational risk is a significant concern, and understanding the power of prevention is crucial. Regular servicing is not optional in today's financial climate. The initial outlay pays dividends, preventing costly repairs and potential equipment downtime that could tarnish a health club's image. Debunking Misconceptions: Contrary to popular belief, equipment servicing is not just about a superficial clean. Emphasizing cost-effectiveness, addressing the misconception that maintenance comes with exorbitant charges. Travel costs are optimized by scheduling site visits strategically, and the dedicated team of engineers ensures that equipment not only looks new but functions optimally. Prevention, much like car maintenance, is the key to addressing issues early on and avoiding further complications. In conclusion, commitment to equipment maintenance goes beyond routine servicing; it is an investment in the success, safety, and reputation of health clubs. By embracing preventive measures, health club owners can unlock the full potential of their establishments and thrive in the competitive fitness industry. www.gymkituk.com
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paf-media.co.uk 23 interview The Association of Play Industries is celebrating its fortieth anniversary this year. It is now calling on the government to provide greater support for the sector, amid local authority closures SINCE its inception, the API has promoted best practice and high standards within the industry, championed excellence in public play provision and advocated for the vital role of play in children’s lives. Indeed, the association’s core conviction that every child deserves access to free, local, high-quality outdoor play spaces, sits at the heart of everything they do. Over the decades, the API has been at the forefront of research and campaigns for children’s outdoor play. Play is fundamental to children’s wellbeing and, away from the home, playgrounds are the most popular location for outdoor play. If play is restricted there are likely to be profound effects upon children’s physical and mental health. A well-maintained, high-quality local play area fosters social cohesion, inspires children to get active and can transform a community. Nowhere To Play The API’s Nowhere To Play report uncovered the extent to which local authorities across the country were closing children’s playgrounds. The research revealed that between 2014/15 and 2015/16, local authorities across England closed 214 children’s playgrounds, with plans to close a further 234. Further research revealed a decrease in spend on playgrounds of over £13m each year on average across England, with local authorities estimating a decrease in their spending on playgrounds of £25m by 2021. A Movement for Movement This research showed, for the first time, a strong link between recreational screen time and children’s inactivity, with children choosing to spend their free hours on screens instead of playing outside. The API called upon the government to invest in outdoor play provision, especially in deprived areas, to reverse the decline in playgrounds. Play Must Stay Next, the API commissioned research which showed that parents are worried about the shift from outdoor play to indoor screen time. A survey of 1111 parents with children aged between 2 and 12 found that 9 out of 10 parents who were not close to a playground said that having access would make their child play outside more. Equal Play The association’s latest campaign – Equal Play – showed that children’s opportunities to play outdoors are a postcode lottery. Children’s access to public play areas are unequal and unfair, with some areas of the UK having almost five times the number of children per playground as others. What’s next? With the support of their members, the API is working on some exciting new campaigns to elevate the crucial role that outdoor play has in children’s lives and the importance of quality public play provision. The hope is that 2024 sees the government prioritise community play spaces, so that every child has access to excellent outdoor play areas every day. www.api-play.org Stayandplay
Can you highlight the ongoing work of the API? We are supporting our members and championing safe, well-designed, inclusive community play spaces. What issues is the sector facing as we begin 2024? Local authority finances – lots declaring bankruptcy, and play is not a statutory funding requirement (which, in our opinion, is something that should be changed) and schools struggling for funding. We’re doing what we can to highlight the universal benefits of play within the levelling up, health (physical and mental), education and local communities agendas, but it’s still not getting the attention it deserves. There is a general feeling from the leisure sector as a whole that it is being asked to achieve 'more with less'. What would you like to see in terms of government support? We would agree and we’re calling on all parties to prioritise play and children’s wellbeing in their manifestoes. What projects and initiatives that are currently underway are you encouraged by? A Committee at the Department for Levelling up, Housing and Communities has launched an inquiry to find out more about how children and young people experience outdoor spaces across England. The inquiry is investigating what policy 24 paf-media.co.uk interview Amanda was announced as chair of the API in September last year interventions from local and central government could help to deliver streets, estates, villages, neighbourhoods and parks that enable kids to enjoy active outdoor lifestyles. The inquiry has published evidence ahead of the opening oral evidence session. The API is one of a 100-strong group of leading experts and organisations that have made written submissions to the inquiry, championing the vital role of public playgrounds and the role the government may have in making the built environment work better for children. We are also very supportive of the #Childrenatthetable campaign and are encouraged by initiatives such as Beat the Street and Playing Out. Can you outline some of your campaigns that are underway? As part of our 40th Anniversary celebrations we have a lot going on this year. Some of it is still under wraps but we’re planning a campaign around the importance of play in schools. This is based on recent research we commissioned that showed that outdoor play in the Early Years drops right off as children progress into Key Stage 1 and is almost non-existent in Key Stage 2 and beyond. What feedback have you had from the industry and your members? There’s huge support from our members – they represent the committed, child-centred play organisations and are helping us bang the drum for play. There is an increasing appetite for collaboration across different sectors of the play industry and I think things are really starting to come together to affect meaningful change. Can you name three changes that you would like to see this year to support growth for the sector? Community playgrounds made a statutory funding requirement of Local Authorities, a more evidence-based approach to commissioning and design of play spaces, and a wider recognition within the education sector of the huge benefits of outdoor play. www.api-play.org We speak to API chair Dr Amanda Gummer about the work of the API and how she feels children’s wellbeing should be a priority for all
paf-media.co.uk 25 boxing training Outside of the box The health and fitness benefits of boxing training are no secret. And a new partnership between Walsall Council and Alliance Leisure has brought this further to the fore with the delivery of the area’s first dedicated BOX12 studio. THE new studio, created from under-utilised office space, occupies a space on the first floor and can accommodate up to 16 participants at any one time, all working out in a circuit style format, supported by digital coaching and exercise demonstrations. Stuart Webb, group manager at Walsall Council, explains: “We were looking to create something special, something unique in the community that would inspire people to get active and stay active. Alliance Leisure has an excellent reputation and track record for developing engaging place-based activity spaces so employing their expertise was a nobrainer. We wanted to obtain maximum impact and engagement for our £300,000 budget. “When the BOX12 studio was first tabled as an idea we were a little sceptical. It sounded interesting but we were struggling to understand how it might work as a ‘box within a box’ at Oak Park Active Living Centre. Our concerns were soon put to rest when Alliance hosted visits to an existing BOX12 facility located at Newcastle Under Lyme. We fell in love with the energy, fun and uniqueness of the experience and were convinced it would ignite a spark in the community and people would want to get involved. We were also encouraged by the fact that the two BOX12 founders are also co-owners of the established Hatton Boxing brand.” Get started “Another really attractive feature of the BOX12 concept is that it is designed to be ‘always on’. People can just turn up and get started on Round 1. The longest they will have to wait is About BOX12 BOX12 ‘In-Club’ is a rolling circuit that takes 36 minutes (12 x 3 min rounds), the virtual coaching screens instruct the member through a boxing and functional workout. The BOX12 Pod is one of a kind, fully loaded with functional kit. Designed to fit into a club or corporate setting. With a touch screen that takes users through a journey of preset training programmes. Ideal for those who cannot attend a class or prefer to train solo whilst receiving guidance and expert instruction.
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